Google Analytics: your choice

We would like to use Google Analytics, loaded through Google Tag Manager, to see how this site is used.

What each part does

Until you choose, none of it is loaded — there is no Google code on this page to block.

This is not about our own visit count. That one runs on our server, sets no cookie of its own, sends nothing anywhere, and stays on whichever button you press — it is described in full on the cookie page. The two answer different questions, and we would rather say so than let a refusal look like it switches off more than it does.

Strictly necessary — always on

Two cookies keep your basket and your form submissions attached to you for the length of a visit. Without them a payment cannot be completed, so there is no version of this shop in which they are optional — which is why there is no switch here for them rather than a switch that does nothing.

Google Analytics

Loaded through Google Tag Manager (container GTM-WPPWRQS4). It sets its own cookies in your browser and sends your IP address, the pages you open and basic information about your device to Google, which processes it for us as a measurement service. It is off unless you turn it on, and turning it off later stops it being loaded at all.

The data goes to our Google Analytics property G-C7ZLDWV9DC.

You can change this any time on the cookie page — the link is in the footer of every page.

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What happens if my eSIM does not arrive?

If your eSIM isn’t with you 15 minutes after payment, we email you and say what’s happening. Silence is the worst thing we could do here, so we don’t do it.

If we still can’t deliver within 4 hours of your payment, we refund you in full, automatically. No ticket, no request, no waiting on us to notice.

What this is, and what it is not

Delivery happens on its own the moment payment goes through. The two promises above are what kicks in on the rare occasions it doesn’t — you don’t have to do anything to start them, and you don’t need to have read this page first.

Those aren’t hopeful estimates. The same two numbers are the ones our own systems are held to — the email that warns you and the refund that follows run on exactly the figures printed above, so this page can’t quietly promise something faster than what actually happens.

The full policy

The Refunds page carries the complete wording, including how the money is paid back, how long a bank takes to show it, and the credit note you receive against the original invoice.

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